• Art direction is the guiding force behind visual storytelling, harmonising creativity and vision to create impactful, cohesive aesthetics that convey compelling narratives across various mediums

  • Styling is the art of crafting captivating aesthetics, whether in fashion, events, or digital spaces, merging creativity and detail to create unique experiences that leave a lasting impression.

  • Design is the harmonious fusion of creativity and functionality, shaping ideas into practical, visually compelling solutions that enhance our experiences and surroundings.

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RESIDENTIAL — INTERIORS — BESPOKE DESIGN — EVENTS

Transforming spaces into immersive brand experiences is my forte in retail concept design. I specialise in creating innovative, customer-centric retail environments that go beyond traditional shopping. From concept ideation to implementation, I craft environments that engage, inspire, and drive memorable experiences for consumers. Whether it's store layout, visual merchandising, or experiential design, I focus on turning spaces into vibrant, interactive destinations that not only showcase products but also evoke emotions, fostering a deeper connection between brands and their audience.

CASE STUDY — FIRST HOME

APARTMENT — CALLE D’ARGENTER — BARCELONA

Following on from the successful opening of the London flagship launch, the brand focused on the opening of a new location in New York in the centre of Soho on Greene Street.

Each Tom Dixon location approaches the in-store design and customer experience from a new point of view whilst maintaining the brand identity.

Greene Street involved a full design package from new fixtures and display props to custom one off window display exclusive to the US. The project involved a full installation and setup as well as styling and art direction for a photoshoot and launch party.

The project took 9 months to complete from design stage to installation with a budget over $1.5m.

OTHER PROJECTS