With a deep understanding of brand messaging and the intricacies of retail dynamics, I recognised the need in creating detailed, tailored resources for brand training and retail staff. By offering comprehensive guidelines that not only articulate brand values, product knowledge, and customer service standards they also serve to bridge the gap between the brand and their selling partners.

GUIDELINES — TRAINING — BRAND BIBLES

ANYA HINDMARCH — JOHN LEWIS POP UP LONDON

BRAND BUILDING

By employing a blend of visual aids, interactive modules, and clear, concise documentation, I can develop materials that equip retail staff with the knowledge and tools to embody the brand ethos effectively. These resources facilitate a cohesive and consistent brand experience, empowering staff to deliver exceptional service and resonate with customers, ultimately enhancing the brand's identity and ensuring a seamless consumer journey across all touch points.

HOW WE CAN STRENGTHEN YOUR BRAND COMMUNICATION

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

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VISUAL MERCHANDISING

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CONCEPT DESIGN